Doing business china tips about A mosaic of markets
China is the world's most populous nation, with its sprawling 1.3 billion people making up a highly diverse market.
"There is no such thing as the Chinese market," says Martin Roll, a business and brand strategist who provides advisory to global and Asian brands on China. "You have to look at China more like a mosaic of cultures," he adds.
There is no single consumer profile, and analysts suggest companies remain flexible and innovative, while understanding how their company would fit in each specific market.
"You need people who've been in the market, you talk to trade associations, you talk to trade promotion bodies, you talk to people and bit by bit you get to understand the dynamics," says Stephen Perry, president of the 48 Group Club, an independent business network promoting business relations between China and the UK.
"There's no simple answer in China -- it depends so much upon the specific market and upon the specific characteristic of your own company," he adds.